Six days, four venues, two people, and content that had to post while it still mattered

During SXSW week, webAI ran the Sovereign AI House at 515 Congress alongside a founder keynote at The Line, an official SXSW panel at the JW Marriott, sessions at the AITX venue, and a 200–300 person happy hour. Twelve-plus events across four venues over six days. The problem with SXSW content is that it expires. A recap that lands two weeks later is a document. A recap that lands while the week is still happening is a magnet — it pulls people into the next day’s sessions and reaches everyone who couldn’t get a badge. So we cut on site. Two of us covering the full week, turning films around fast enough that webAI could post while it still counted.