The Founder Who Wasn’t the Hero
Fitness
The founder who wasn’t the hero
Introduction
The brief
Man Flow Yoga had the audience and the product. What it didn’t have was a site that converted. Traffic arrived, read about the founder, and left. The fix wasn’t a better-looking video. It was a better-aimed one.
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Results
A story that holds attention
Viewers who started the film watched an average of 40% of it — a level of hold most brand videos never earn. The wider partnership tells the same story: four years of weekly content, 300+ videos delivered, and a channel that grew by 365,638 subscribers over that stretch.
40%
avg. engagement on the film
300+
videos delivered
4 yrs
running their content engine
