Draper Startup House
Docu-Series
Draper Startup House produced a documentary-style series following founders as they built and pitched startups during an intensive program. The project documented the day-to-day experience of entrepreneurship, capturing both the process and the people behind each company.
The Goal:
The goal of this project was to document the experience of founders building and pitching startups during Draper Startup House’s intensive program.
Rather than producing a promotional piece, the series was intended to capture the reality of the process — showing the pressure, momentum, and personal stakes involved as entrepreneurs developed their companies.
How We Used The Video:
The documentary series followed founders throughout the program, capturing working sessions, preparation, and final pitch moments.
By embedding within the day-to-day experience, the videos reflected both the structure of the program and the individuals moving through it, creating a clear and honest record of the journey.
The Outcome:
The completed series gave Draper Startup House a set of long-form assets that reflected the depth of its founder community.
The videos helped communicate the intensity and value of the program, provided material for outreach and storytelling, and offered prospective founders a realistic view of the experience.