Draper Startup House
Docu-Series
Draper Startup House produced a documentary-style series following founders as they built and pitched startups during an intensive program. The project documented the day-to-day experience of entrepreneurship, capturing both the process and the people behind each company.
The Goal:
The goal of this project was to document the experience of founders building and pitching startups during Draper Startup House’s intensive program.
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Rather than producing a promotional piece, the series was intended to capture the reality of the process — showing the pressure, momentum, and personal stakes involved as entrepreneurs developed their companies.
How We Used The Video:
The documentary series followed founders throughout the program, capturing working sessions, preparation, and final pitch moments.
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By embedding within the day-to-day experience, the videos reflected both the structure of the program and the individuals moving through it, creating a clear and honest record of the journey.
The Outcome:
The completed series gave Draper Startup House a set of long-form assets that reflected the depth of its founder community.
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The videos helped communicate the intensity and value of the program, provided material for outreach and storytelling, and offered prospective founders a realistic view of the experience.